Cold calling script 3 ( lead magnet)

• Intro

Hey, is it {name} that I'm speaking to?

• Diffusion

Hi (name), it's Matt here. I know you’re busy so ill be quick.

• Offer statement

Just so you know, this is a cold call but I'm not here to sell you anything. I

• Explanation

We've developed an AI-powered marketing strategy guide for you. It outlines how to automate your lead generation and attract more remodeling jobs and in turn generate more revenue and save time. And I'm willing to send this valuable resource to you for absolutely free. Would you like to claim it?

"Hi [Name], this is [Your Name] from [Agency Name]. We help businesses like yours get more customers using simple AI tools that do the hard work for you.

I've put together a free guide that shows exactly how our clients are finding new customers without all the confusing tech stuff or expensive marketing campaigns. It's written in plain English - no technical jargon - and gives you strategies you can actually use.

Many business owners have told me this guide helped them understand how to attract more customers right away. Can I email this free guide to you today?"

This approach:

1. Avoids technical terms
2. Focuses on the benefit (more customers)
3. Emphasizes that the guide is easy to understand
4. Makes a simple offer with a clear next step
5. Uses everyday language throughout